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Data Analytics

January 17, 2020
6 data experts you need in your project team

Picture this: you’ve decided to embark on an analytics project and find yourself in the offices of an experienced analytics team. To the untrained eye it might look like a bunch of people in comic book t-shirts staring into seemingly

AI, Machine Learning
January 17, 2020
Why AI is a lot like teenage sex – and how you can get better at it

In 2013 Dan Ariely, professor of behavioural economics at Duke University, got the analytics world all aquiver when he stated: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone

December 11, 2019
From wayfinding to driverless cars – explaining the analytics maturity curve

Once upon a time when the world was young, people got around by remembering landmarks, looking at the stars and making the occasional lucky guess. For the most part they didn’t have far to travel so taking a wrong turn