Luka Jasionyte, from Snap Analytics’ marketing team, sat down with a handful of our senior leaders to hear their reflections on recent promotions and the organisational changes shaping Snap’s next chapter. As we evolve from a start-up to a scale-up data analytics and AI consultancy, these voices highlight what this transformation means for our people, our clients and our culture.
Let’s meet the leadership team at Snap and hear from them as they share thoughts on leadership, growth and building a workplace where talent thrives.
Alexa Wright
Chief Operations Officer
“Ever since my first role at Sony, finance was never just about numbers. It was about being actively involved in every part of the business. That approach came with me to Snap when I joined as Head of Finance. As Snap has grown rapidly, our leadership structure needed to evolve, balancing vision with process. Moving into the COO role felt like a natural progression, drawing on my experience as an integrator alongside visionary CEOs in previous organisations.
In a fast-growing business, a COO must move quickly, manage many priorities and do so with empathy, knowing when to make decisions and when to listen. Alignment with the CEO and strong relationships across the team are essential. Early in my career, I learnt the value of strong foundations from my first manager at Sony and the importance of turning challenges into learning opportunities from Snap’s own Dan Hawker. Those lessons shaped my approach: being personable is not just nice, it is powerful.
Transitioning from corporate to scale-up has not been without its chaos. At times it felt like herding cats on a roller coaster. What helped was realising this is normal, building a support network and embracing a growth mindset. If I could give my younger self one piece of advice, it would be to read Mindset by Dr Carol Dweck. It changed how I view failure and learning.
Looking ahead, my focus is scalability and diversity. My personal passion is empowering more women into leadership. In an industry where 70:30 is the norm, I want to look my daughters in the eye and say I helped change that.”
Raj Shah
Director of Strategic Accounts
“I joined the founding team at Snap to focus on solving client problems and building trust through high quality delivery. Soon after I took on the challenge to build out our Managed Services into a scalable function. The real shift came when I realised growth wasn’t only about better execution – it was about deeper client partnerships. Now, as Director of Strategic Accounts, I focus on deepening our biggest relationships, understand where they’re headed, and making sure we’re solving the problems that actually matter.”
Jorel Digman
Group Head of New Business
“I joined Snap Analytics in April 2025 with an exciting challenge: to help design and establish a go-to-market system that could support our growth ambitions. It has been a rewarding journey working alongside a talented team to build something from the ground up. Together, we’ve refined our sales process, introducing a Challenger Sales methodology that’s reshaping how we engage with prospects. I led the selection and implementation of Salesforce, giving us a solid platform to scale.
Beyond systems and processes, I’ve contributed to our customer narrative, partnering with marketing to articulate our evolution from engineering data platforms to building the agentic AI enterprise.
As I step into my new role as Head of New Business, I am genuinely excited about what lies ahead. My focus will be on designing and executing our GTM strategy across global markets, working with the wider team to open new revenue channels and strengthen our position in the enterprise AI space. There is still much to do, but I’m energised by the chance to shape Snap Analytics’ next phase and keep building with such a capable team.”
Mark Todkill
Group Head of Delivery
“I joined Snap Analytics as a Principal Consultant, managing complex client projects from inception to delivery. I led project teams, coordinated stakeholders and was hands-on in building data solutions that delivered measurable business outcomes. Prior to Snap, I worked in-house, and while the transition into consultancy was a steep learning curve, my client-side experience gave me a deep understanding of the pain points businesses face.
This enabled me to quickly grasp problem statements and design effective solutions. Building on that experience, I moved into the role of Head of Data Platforms. My focus shifted from individual project delivery to creating a strategic capability within Snap Analytics. I defined the vision and roadmap for our data platform services, enabling a high-performing team to succeed. This role taught me how to scale expertise, implement governance and foster collaboration, critical skills for driving consistency and innovation across multiple engagements.
Today, as Group Head of Delivery, I lead the end-to-end delivery of client projects, ensuring quality, timeliness and strategic alignment. My unique blend of technical knowledge and business-focused outcomes allows me to shape service offerings, support growth initiatives and create an environment where teams thrive and clients achieve transformative results.”
Jamie Baker
Group Head of Project Management
“Since joining Snap Analytics in January 2024 as a Principal Consultant and Project Lead, I have taken on a wide range of delivery and management responsibilities that have both challenged and developed me professionally. I have led a team of talented data engineers and analysts to design and deliver STAR schema models and support the implementation of a new data platform capable of handling a fourfold increase in client data volumes
These engagements have tested my technical and people leadership skills while allowing me to play a consultative role in improving transparency around client advice charging and redress in line with the FCA’s Consumer Duty initiative.
One of the most rewarding aspects of my time at Snap has been scaling our delivery capability at SJP, growing the team from just five to over 25 professionals within 12 months. This expansion enabled us to deliver two additional critical regulatory projects and strengthened my skills in recruitment, team building, mentoring and balancing delivery excellence.
Now, in my new role as Group Head of Project Management, I have taken ownership of Snap’s project management capability. I have reviewed and improved key processes and artefacts, recruited three agile-certified project managers into pivotal client engagements and established a new project quality framework. This role has given me the opportunity to shape how Snap approaches project delivery, ensuring greater consistency and maturity aligned with ITIL’s Capability Maturity Model. It also allows me to combine my passion for building strong teams with my commitment to driving excellence in project delivery, refining how we deliver value to clients and ensuring their continued success.”
Rahul Kaushik
Head of India
“When I joined Snap in January this year, my primary mission was clear: to establish the Managed Services team and the necessary processes within our India office. At the same time, I took the initiative to identify significant gaps across the wider operations side of the business. With the full support of the UK leadership team, I immediately began implementing the foundational initiatives required for scalable growth.
This proactive approach to both Managed Services and operational efficiency was quickly recognised, leading to my promotion to Head of Operations within a couple of months. In this expanded role, I was able to strengthen our foundation by defining a clear organisational structure, implementing robust career roadmaps and successfully onboarding key senior talent, including our Head of HR.
I also placed a strong emphasis on cultural enrichment: introducing a reward and recognition platform, fostering team camaraderie through social events and launching community-focused committees such as our female employee network and charity initiatives.
The sustained positive impact of these efforts was acknowledged by our senior UK leadership, resulting in my most recent promotion to Head of India. It is a profound honour to be given this opportunity, and I am deeply appreciative of the trust placed in me by my team and the UK leadership. I am proud to be a testament that Snap Analytics is the ideal place to grow for those committed to making a tangible contribution. I am truly excited for the road ahead.”
Will Taite
Head of Data Platforms
“Reflecting on my journey at Snap Analytics, from joining as a consultant to now stepping into the role of Head of Data Platforms, one constant has been our incredible culture. It has been fundamental to my career progression, providing an environment where I was challenged to grow yet always supported.
We talk a lot about our values: Smart, Nice, Accountable and Passionate. I firmly believe these only matter if they are evident in the day-to-day life of the company. Fortunately, I have seen this first-hand. Being ‘Smart’ drives us to stay ahead of the technology curve, often among the first to roll out new features from our technology partners. Being ‘Nice’ fosters genuine collaboration that elevates colleagues and clients alike. We show ‘Accountability’ through the trust we build with clients, and the ‘Passion’ for quality is visible in everything our teams deliver.
As I take on this new leadership responsibility, my focus is to guide and amplify this unique culture. I am committed to ensuring our values are deeply understood and embedded in our processes and decisions. We are entering an exciting period of significant expansion, and I am passionate about scaling our Data Platforms capability without losing the culture that defines us.
I am thrilled to lead a team that proves you do not have to choose between high-performance, business-focused engineering and a people-first culture. At Snap, they go hand in hand.”
Want to be a part of Snap’s next chapter?
