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The Energy Behind Our Business

Our team are passionate about using data to create a positive impact

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Our Values

Team | Be

Smart

Snap always seeks to be ahead of the curve by learning the latest technology, fast.

We’re smart with technology and the way that we communicate with our clients.

Nice

Respect, positive collaboration and elevating our colleagues and clients are a core part of our philosophy at Snap. In summary, be nice!

Accountable

At Snap we take ownership of complex challenges, our own personal and professional development and our conduct. We always strive to help each other and our clients.

Passionate

At Snap, we demonstrate that we love what we do. We are excited about the transformational impact that data can have for our clients.

Smart

Snap always seeks to be ahead of the curve by learning the latest technology, fast.

We’re smart with technology and the way that we communicate with our clients.

Nice

Respect, positive collaboration and elevating our colleagues and clients are a core part of our philosophy at Snap. In summary, be nice!

Accountable

At Snap we take ownership of complex challenges, our own personal and professional development and our conduct. We always strive to help each other and our clients.

Passionate

At Snap, we demonstrate that we love what we do. We are excited about the transformational impact that data can have for our clients.

Meet the leadership team

Team | David Rice

David Rice

Group CEO & Co-founder 

David leads Snap Analytics’ global strategy and operations as Group CEO. With deep expertise in data and analytics, he has driven strong, sustainable growth across teams in the UK, India, and South Africa. Combining technical insight with commercial leadership, David champions innovation, operational excellence, and a culture of continuous improvement. He is passionate about building resilient, transparent teams and empowering people to excel through challenge and change. Under his leadership, Snap Analytics has become a trusted partner to major enterprises including Premier Foods, St James’s Place, and Vivo Energy.
Team | Tom Bruce

Tom Bruce

Group Managing Director & Co-founder

Tom is responsible for leading client delivery for some of our largest and most complex accounts. He focuses on ensuring exceptional quality and customer satisfaction across every engagement. With extensive experience in enterprise analytics and data strategy, Tom has delivered transformational programmes that enable organisations to make decisions previously out of reach. Before co‑founding the company, Tom worked at Deloitte, managing large finance programmes and building a strong foundation in SAP analytics. He is committed to creating exceptional client experiences while fostering a collaborative, high‑performing culture.

Team | Jan Van Ansem

Jan Van Ansem

Head of SAP Data and Analytics & Co-founder

Jan leads the strategic initiatives that help organisations modernise their analytics capabilities and maximise the value of their data investments. With deep expertise in SAP data and cloud integration, he has spent many years enabling enterprise clients to connect legacy systems with modern platforms such as Databricks and Snowflake. Jan combines technical rigour with a passion for thoughtful problem‑solving, often taking a hands‑on role to design solutions that are both scalable and impactful. His work empowers organisations to streamline data operations, accelerate transformation, and unlock significant long‑term business value.  

Team | Raj Shah

Raj Shah

Director of Strategic Accounts & Co-founder

Raj plays a pivotal role in customer success and business development, combining commercial insight, client empathy, and executional rigour to deliver value across complex engagements. A former consultant, he mentors emerging leaders and fosters cross‑functional collaboration to ensure smooth, high‑quality delivery throughout projects. Passionate about long‑term partnerships, Raj champions data‑led transformation and supports clients as they navigate modern data and AI challenges. With experience at IBM and Mindtree, he brings a strong background in enterprise technology and programme delivery, enabling him to bridge technical understanding with sharp strategic acumen.  

Team | Alexa

Alexa Wright

Chief Operating Officer

Alexa oversees operations across the UK, India, and South Africa, covering finance, compliance, IT, and delivery. She brings a strong financial foundation into a broader operational remit, helping the organisation scale sustainably. With experience at global corporations including Sony and WPP, and senior roles in the SME sector, Alexa excels at translating financial rigour into operational excellence. Skilled in strategic planning, cross‑border governance, and scalable operating models, her leadership blends commercial insight, data‑led decision‑making, and collaboration to align people, processes, and technology for long‑term success.   

Team | Dan Hawker

Dan Hawker

Chairman & Executive Director

Dan brings over 25 years of experience helping organisations turn data, analytics, and AI into measurable business outcomes. He works closely with leadership teams on complex challenges, combining deep technical understanding with a pragmatic, delivery‑focused mindset. He previously co‑founded Bluefin, building on experience from HCL Axon and KPMG; the company grew into a global SAP HANA specialist before being acquired by Mindtree. As a Board Advisor to Snap Analytics, Dan supports strategy and positioning as clients advance from modern data platforms to advanced analytics, next‑generation optimisation, and AI‑driven transformation. 

Team | Rahul

Rahul Kaushik

Head of India

Rahul directs our high‑performing GCC with a focus on technical excellence and delivery. With 19 years of global experience, he integrates deep expertise across cloud technology, AI, and data architecture in fast‑changing global markets with strong domain knowledge in banking and insurance risk, retail, and IT. He has held pivotal roles at organisations such as KPMG New Zealand and SAS, where he delivered complex, large‑scale programmes successfully and sustainably. Rahul now leads the strategic scaling of our India organisationprioritising technical innovation, capability development, and the creation of a sustainable, high‑growth delivery model built for scale. 

Team | Deepam

Deepam Biswas

Head of Technology & Delivery, India

Deepam leads the technical delivery of greenfield and brownfield projects across a diverse client portfolio. With more than 18 years of experience spanning on‑premises infrastructure, big data ecosystems, and modern cloud‑native platforms, he combines deep technical expertise with strategic vision. Throughout his career, Deepam has held senior leadership roles at global enterprises including Hewlett Packard, Tech Mahindra, and Accenture, where he delivered strategic impact, led cross‑functional teams, and built high‑performing technology practices. He is passionate about innovation and designing solutions that deliver measurable business value while fostering collaboration and excellence across teams. 
Team | Pradeep

Pradeep Gadepally

Head of Commercial, India

Pradeep shapes our go‑to‑market strategies and builds strong relationships with prospects to accelerate business growth. With a solid background in data engineering, he has hands‑on experience with leading technologies including Teradata, SAS, Netezza, Azure, AWS, and Snowflake. His blend of technical expertise and commercial acumen enables him to position Snap’s advanced analytics solutions effectively and deliver measurable value for clients. Pradeep plays a pivotal role in strengthening Snap’s presence in India and ensuring organisations unlock the full potential of data‑driven transformation through modern platforms, scalable engineering, and insight‑led decision‑making.  

Team | Paul Morgan

Paul Morgan

Country Manager, South Africa 

Paul manages and grows the local consulting team in South Africa while expanding Snap’s market presence and strengthening relationships with key technology partners in the region. With more than 30 years of consulting experience, he has focused on helping clients realise value from their IT investments through practical, outcomes‑driven delivery. Before joining Snap, Paul served as the Practice Lead for the Microsoft Data & AI team at Altron Digital Business. He is a strong believer in unlocking people’s potential and is passionate about creating meaningful job opportunities in South Africa in a rapidly evolving landscape for communities across regions that drive growth.  
Team | Mark Todkill

Mark Todkill

Group Head of Delivery

Mark is responsible for ensuring the quality and innovation of the company’s end‑to‑end project delivery. He oversees the evolution of delivery practices, embedding modern approaches that enable teams to achieve exceptional outcomes across diverse engagements. With a career rooted in data analytics and data engineering, he pairs strategic vision with deep technical understanding to shape delivery frameworks that drive success. His experience across both agency and client‑side roles gives him a unique perspective on building scalable processes, fostering collaboration, and empowering teams to deliver meaningful, measurable business value through data. 
Team | Will Taite

Will Taite

Head of Data Platforms

Will oversees the design and delivery of robust, scalable data architectures for enterprise clients. With more than a decade of experience in data, including senior engineering and leadership roles at Amazon, he specialises in bridging the gap between technical rigour and strategic business goals. At Amazon, he played a key role in architecting global data systems and driving change management for the company’s HR function, as part of his broader mission to improve organisational efficiency. Will is passionate about empowering organisations to become truly data‑driven, combining modern cloud solutions with inclusive leadership to enable teams and clients to unlock long‑term value.  

Team | Tim Andrews

Tim Andrews

Head of Data Visualisation

Tim helps organisations simplify data warehousing and analytics projects to unlock the full value of their data. With over two decades of experience in data and analytics, Tim has held senior leadership roles at Jaguar Land Rover and Mondelēz International, driving enterprise data strategies, building high-performing teams, and delivering impactful analytics solutions. Known for a collaborative and empowering leadership style, Tim focuses on fostering innovation and creating environments where teams thrive. His expertise spans cloud platforms, data architecture and advanced analytics, and he is passionate about making data accessible, reliable and actionable for businesses. 

Team | Calvin

Calvin Fuss

Head of AI & Advanced Analytics

Calvin focuses on delivering AI solutions that create real‑world, measurable impact for businesses. He places strong emphasis on data quality and structure, ensuring AI systems operate accurately and inspire user confidence. With more than a decade of experience in data and AI consulting, he has architected end‑to‑end solutions that drive meaningful outcomes. Calvin has held roles at Dell, Redkite (now part of Accenture), and Pyramid Analytics, collaborating with leading brands including Unilever, BAT, Marks & Spencer, Premier Foods, and Vivo Energy. He is committed to building AI that delivers lasting value across a wide range of industries.
Team | Jamie Baker

Jamie Baker

Group Head of Project Management

Jamie guides the strategic delivery of data and AI projects, specialising in implementing and scaling agile delivery frameworks, strengthening cross‑functional collaboration, and driving measurable outcomes for enterprise clients. A certified Agile Practitioner with over 10 years of project and product leadership experience, and more than 25 years in the IT industry, he brings deep expertise in building high‑performing, scalable delivery practices. Prior to Snap, he held product leadership roles at Syncsort, Precisely, and Matillion.  He is passionate about coaching and mentoring future project leaders and embedding a culture of innovation and accountability. 

Team | Paul Johnson

Paul Johnson

Snap Labs Chief Product & Technical Officer  

Paul leads product strategy, technology, and innovation at Snap Labs. With more than a decade of experience in data engineering, consulting, and product leadership, he has built and scaled products that blend technical excellence with real‑world impact. Before founding Snap Labs, Paul held senior roles at Matillion, Bobsled, and Snap Analytics, driving multimillion‑pound growth and leading high‑performing engineering and product teams. He is passionate about creating products that deliver measurable value quickly and believes small, focused teams achieve outsized results through clarity, trust, disciplined execution, and genuinely collaborative working.  

Team | Jorel Digma

Jorel Digman

Group Head of New Business

Jorel drives our commercial growth and go‑to‑market strategy across global markets. Based in the United States, he leads company expansion, shapes brand positioning, and builds strategic partnerships that translate data insights into actionable intelligence. He delivers measurable outcomes through disciplined execution and trusted collaboration, developing go‑to‑market strategies while guiding field and partner teams. He helps clients modernise their data infrastructure and activate AI responsibly. Previously, Jorel co‑founded and led Pandata Group for 10 years, gaining deep expertise in enterprise data transformation. His mission is to help organisations move from data systems to systems of intelligence.  
Team | Clare

Clare Evans

Group Head of People

Clare is passionate about nurturing Snap’s culture and values through meaningful people‑first initiatives as the business continues to grow. She focuses on building an inclusive, supportive environment where people can do their best work and feel part of something meaningful. Clare began her career recruiting for investment banks, law firms and professional services, later spending five years as a specialist HR recruiter with Hays Plc. After a career break to raise her children, she joined Snap as Head of Talent Acquisition. Today, she leads key initiatives across wellbeing, development and engagement to enhance long‑term cultural strength, ensuring people remain at the heart of the organisation.  

Team | Muhammaad

Muhammad Din

Head of IT

Muhammad leads strategic initiatives across technology, security, and compliance. With over 15 years of experience, he has built, matured, and directed IT and Managed Services functions for leading data consultancies and managed service providers. He brings deep expertise in delivering agile, resilient, and high‑performing technology services that align with business objectives and support long‑term organisational growth. Muhammad’s leadership is driven by a passion for innovation, operational excellence, and strong governance, reinforced by a commitment to robust risk management that ensures secure, scalable, and business‑aligned technology operations at every level. 

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