Transforming Cost Forecasting for an Enterprise CPG Through Intelligent Data Automation
CPG
Enterprise
Food

Transforming Cost Forecasting for an Enterprise CPG Through Intelligent Data Automation

Technology used

AWS Redshift
Matillion ETL
Pyramid Analytics
SAP
SAP Analytics Cloud (SAC)
Custom-built solutions
Data Modeling Frameworks

Solution

Delivered a fully automated purchase price variance (PPV) forecasting solution, replacing manual spreadsheets with a cloud-based, always‑on data platform. By integrating procurement, finance and commercial data, the solution enables real-time cost visibility from ingredient level through to product, brand and category outputs.

Results

The client now benefits from instant recalculation of forecasts, improved decision-making, and enhanced cross-functional alignment. The automation of a previously manual process has significantly improved accuracy, transparency, and responsiveness to market volatility.

The Challenge

The client, a large UK-based CPG enterprise, faced increasing pressure to manage cost volatility driven by macroeconomic factors such as inflation, supply chain disruption, and fluctuating commodity prices.

At the heart of the challenge was a highly manual forecasting process. Cost data was maintained across dozens of spreadsheets, requiring significant time and effort to consolidate, and introducing a high risk of error.

This approach limited the organisation’s ability to respond quickly to changing market conditions. Forecasts were not dynamic, often only updated during budgeting cycles, and lacked the granularity needed to support commercial decision-making.

Compounding the issue was the complexity of modelling cost across thousands of materials and products. The business needed to translate commodity-level price changes into meaningful product and brand-level insights—something existing tools could not achieve efficiently.

Recalculation of forecasts reduced from days to seconds, enabling immediate insights and faster decision-making.
Tim Andrews
Tim Andrews
Head of Decision Intelligence
United Kingdom

The Solution

Snap Analytics designed and delivered a fully integrated, cloud-based forecasting solution, combining data engineering, advanced modelling, and intuitive analytics interfaces.

At its core, the solution replaced spreadsheet-driven processes with a scalable data platform built on AWS Redshift, Matillion and Pyramid Analytics.

Unified data foundation
Data from SAP and other systems was integrated into a centralised platform, enabling consistent and trusted reporting across functions.
Advanced allocation modelling
A sophisticated decision-tree model was developed to allocate purchase price variance from raw materials through to finished products and brands, accounting for complex bill-of-material relationships.
End-to-end forecasting workflow
Buyers input and review forecasts within SAP Analytics Cloud, with automated transformation and distribution of outputs across finance and commercial teams.
Layered analytics experience
The solution included executive dashboards, guided analytics, and self-service capabilities, allowing users to explore data at varying levels of detail—from high-level summaries to granular product-level insights.
Real-time scenario modelling
Users can analyse risks, opportunities, and price movements through interactive dashboards, with the ability to compare versions and assess monthly impacts.

The Results

The result was a seamless, intuitive user experience that preserved familiarity while delivering significantly enhanced capability. Positive external impact including price reductions and improved customer outcomes. Strengthened digital maturity and confidence in scaling future data initiatives

Faster Forecasting
Recalculation of forecasts reduced from days to seconds, enabling immediate insights and faster decision-making.
Manual Work Eliminated
Elimination of over 40 manual spreadsheets, significantly reducing errors and operational overhead.
Always-Live Forecasting
Transition to an always-live forecasting model, improving agility and responsiveness to market changes.
Deeper Visibility
Enhanced visibility from ingredient to brand level, enabling more informed pricing and investment decisions.
Stronger Alignment
Improved cross-functional collaboration between procurement, finance, and commercial teams.
Smarter Scenario Planning
Empowered scenario planning across thousands of materials and products, strengthening strategic decision-making
Greater Competitiveness
Increased price competitiveness, supporting revenue growth and market share gains.

The client is a large, UK-based consumer packaged goods enterprise with a diverse portfolio of products sold across retail channels. Operating in a highly competitive and cost-sensitive market, the organisation relies on accurate forecasting and pricing strategies to protect margins while remaining competitive. By transforming its approach to data and analytics, the client has strengthened its ability to respond to market volatility, optimise pricing decisions, and drive sustainable commercial growth through better use of real-time insights.