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Tag: Digital Strategy

July 8, 2020
Why Digital Transformation MUST start with Data Strategy

Forbes estimates that a massive 84% of companies fail at digital transformation.  Yet change is inevitable, and those who fail to innovate will get left behind.  Blockbusters, Polaroid and more recently Toys R Us are examples of those that have

June 10, 2020
The four pillars of a data strategy

Mention data to some executives and you’ll get a range of reactions, ranging from evangelical to utterly perplexed. The latter group might know data is important to their business and understand that using it correctly can bring significant wins, but