
Why Digital Transformation MUST start with Data Strategy
Forbes estimates that a massive 84% of companies fail at digital transformation. Yet change is inevitable, and those who fail to innovate will get left behind. Blockbusters, Polaroid and more recently Toys R Us are examples of those that have

5 common data project challenges and how to avoid them
Any data project is filled with challenges; solving these problems or avoiding them altogether is the key to success. Narrowing this list down to just five was a challenge in itself! Challenge 1: My data is getting too complicated Our

The four pillars of a data strategy
Mention data to some executives and you’ll get a range of reactions, ranging from evangelical to utterly perplexed. The latter group might know data is important to their business and understand that using it correctly can bring significant wins, but