Blog

January 20, 2022
Be a Data Hero and deliver Net Zero!
As governments struggle to make the radical changes required to save our planet, businesses are stepping up and announcing ambitious goals to achieve Net Zero. Achieving this goal however is difficult for big, complex organisations.  There are so many areas to explore, from reducing travel and fossil fuel consumption, leveraging renewable energy, improving efficiency of existing equipment, or simple behavior change.  With so much complexity the task can be daunting. 
February 12, 2020

5 things to do before starting a data project

You’re about to start a big data project. Fantastic! We’re big believers in the fact that every business can gain a real competitive advantage through analysing their data. […]
January 17, 2020

Why AI is a lot like teenage sex – and how you can get better at it

In 2013 Dan Ariely, professor of behavioural economics at Duke University, got the analytics world all aquiver when he stated: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”...