Blog

February 12, 2020

5 things to do before starting a data project

You’re about to start a big data project. Fantastic! We’re big believers in the fact that every business can gain a real competitive advantage through analysing their data. […]
January 17, 2020

Why AI is a lot like teenage sex – and how you can get better at it

In 2013 Dan Ariely, professor of behavioural economics at Duke University, got the analytics world all aquiver when he stated: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”...